AI Protocols
4 articles in AI Protocols.
NLWeb, MCP, and llms.txt: The Three Protocols That Will Define the Agentic Web
The agentic web runs on three protocol layers. llms.txt tells AI what to read. NLWeb lets AI ask questions. MCP lets AI take action. Here's how they fit together and which one your site needs first.
What Is NLWeb and Should You Implement It Today?
NLWeb is Microsoft's open protocol that lets AI agents ask your website questions and get structured answers. It's at 3% adoption and growing. Here's what it does, how it works, and whether you should implement it today.
MCP for Website Owners: How AI Agents Will Interact With Your Site
MCP is the protocol that lets AI agents do things on your site, not just read it. Built by Anthropic, it's the bridge between AI understanding your content and AI acting on it. Here's what website owners need to know.
How ChatGPT, Perplexity, and Google AI Choose Which Sites to Cite
When AI answers a question, it cites sources. But how does it choose which sites make the cut? We analyzed citation patterns across ChatGPT, Perplexity, and Google AI Overviews to find what they have in common — and what you can control.