mattel.com AI Readiness Score
Industry: technology. 1 public scan on record.
Last scanned: today
Latest Score
April 3, 2026
Pages Scanned
12
Issues Found
6
Score Breakdown by Factor
| Factor | Weight | Score |
|---|---|---|
| Schema Markup | 18% | 87 |
| Content Quality | 20% | 80 |
| Bot Access | 20% | 100 |
| Topic Clarity | 10% | 90 |
| AI Protocols | 10% | 0 |
| Speed & Performance | 5% | 0 |
| Authority & Trust | 10% | 40 |
| Crawl Health | 7% |
Meta Tags
Homepage meta tag analysis (12 pages crawled)
Mattel | About
14 chars — too short (aim for 30-60)
We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
182 chars — too long (aim for 120-160)
https://about.mattel.com
AI Readiness Summary
mattel.com achieves a good AI readiness score of 76/100 (Grade B+), indicating a foundation that can be meaningfully improved with targeted optimizations. Its strongest area is Bot Access (100/100), while AI Protocols (0/100) represents the greatest opportunity for improvement. Within the technology industry, AI readiness is becoming a differentiator for organic visibility, making these scores increasingly important for competitive positioning.
Industry Comparison
mattel.com scores 19 points above the technology industry average of 57/100, placing it in the upper tier of AI-ready technology websites. Compared to the global average of 59/100 across all industries, mattel.com is 17 points ahead.
Peer Comparison
mattel.com currently trails the peer average of 99/100 by 23 points. Sites like quantummetric.com, geeksforgeeks.org, and thedigitalgroup.org demonstrate that higher scores are achievable in this category. The top-performing peer is quantummetric.com at 100/100.
Priority Improvements
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How This Score Compares
mattel.com
76
Grade B+
technology Avg
57
19 pts above
Global Avg
59
17 pts above
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Scoring Methodology
How we calculate AI readiness scores across 8 factors
AI Readiness Leaderboard
Top-scoring websites ranked by AI readiness
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