nike.com AI Readiness Score
3 public scans on record.
Last scanned: today
Latest Score
March 15, 2026
Pages Scanned
1
Issues Found
8
Score Breakdown by Factor
| Factor | Weight | Score |
|---|---|---|
| Schema Markup | 18% | 90 |
| Content Quality | 20% | 35 |
| Bot Access | 20% | 90 |
| Topic Clarity | 10% | 100 |
| AI Protocols | 10% | 0 |
| Speed & Performance | 5% | 0 |
| Authority & Trust | 10% | 75 |
| Crawl Health | 7% |
AI Readiness Summary
nike.com achieves a good AI readiness score of 73/100 (Grade B+), indicating a foundation that can be meaningfully improved with targeted optimizations. Its strongest area is Topic Clarity (100/100), while AI Protocols (0/100) represents the greatest opportunity for improvement. As AI-powered search and assistants continue to grow, optimizing these factors will help nike.com maintain visibility in AI-generated responses and recommendations.
Peer Comparison
nike.com currently trails the peer average of 88/100 by 15 points. Sites like austingrillnest.com, indyflexsavor.com, and wired.com demonstrate that higher scores are achievable in this category. The top-performing peer is austingrillnest.com at 88/100.
Priority Improvements
AI Protocols
Add AI-specific protocol files to nike.com: llms.txt for LLM guidance, ai-plugin.json for plugin discovery, and consider implementing MCP (Model Context Protocol) endpoints.
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How This Score Compares
nike.com
73
Grade B+
Industry Avg
--
No data yet
Global Avg
57
16 pts above
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Scoring Methodology
How we calculate AI readiness scores across 8 factors
AI Readiness Leaderboard
Top-scoring websites ranked by AI readiness
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