otto.de AI Readiness Score
Industry: technology. 1 public scan on record.
Last scanned: today
Latest Score
April 3, 2026
Pages Scanned
9
Issues Found
7
Score Breakdown by Factor
| Factor | Weight | Score |
|---|---|---|
| Schema Markup | 18% | 83 |
| Content Quality | 20% | 80 |
| Bot Access | 20% | 80 |
| Topic Clarity | 10% | 90 |
| AI Protocols | 10% | 0 |
| Speed & Performance | 5% | 0 |
| Authority & Trust | 10% | 55 |
| Crawl Health | 7% |
Meta Tags
Homepage meta tag analysis (9 pages crawled)
OTTO - Mode, Möbel & Technik » Zum Online-Shop
50 chars — optimal length
OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
148 chars — optimal length
https://www.otto.de/
AI Readiness Summary
otto.de achieves a moderate AI readiness score of 69/100 (Grade B), indicating a foundation that can be meaningfully improved with targeted optimizations. Its strongest area is Topic Clarity (90/100), while AI Protocols (0/100) represents the greatest opportunity for improvement. Within the technology industry, AI readiness is becoming a differentiator for organic visibility, making these scores increasingly important for competitive positioning.
Industry Comparison
otto.de scores 12 points above the technology industry average of 57/100, placing it in the upper tier of AI-ready technology websites. Compared to the global average of 59/100 across all industries, otto.de is 10 points ahead.
Peer Comparison
otto.de currently trails the peer average of 99/100 by 30 points. Sites like thedigitalgroup.org, smartorlando.com, and eliteinfralab.com demonstrate that higher scores are achievable in this category. The top-performing peer is thedigitalgroup.org at 99/100.
Priority Improvements
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How This Score Compares
otto.de
69
Grade B
technology Avg
57
12 pts above
Global Avg
59
10 pts above
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Scoring Methodology
How we calculate AI readiness scores across 8 factors
AI Readiness Leaderboard
Top-scoring websites ranked by AI readiness
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