underarmour.com AI Readiness Score
Industry: ecommerce. 2 public scans on record.
Last scanned: January 13, 2026
Latest Score
January 13, 2026
Pages Scanned
18
Issues Found
8
Score Breakdown by Factor
| Factor | Weight | Score |
|---|---|---|
| Schema Markup | 18% | 53 |
| Content Quality | 20% | 64 |
| Bot Access | 20% | 49 |
| Topic Clarity | 10% | 63 |
| AI Protocols | 10% | 46 |
| Speed & Performance | 5% | 34 |
| Authority & Trust | 10% | — |
| Crawl Health | 7% |
AI Readiness Summary
underarmour.com currently scores 42/100 (Grade D) for AI readiness, reflecting significant opportunities to improve how AI systems discover and represent this website. Its strongest area is Content Quality (64/100), while Speed & Performance (34/100) represents the greatest opportunity for improvement. Within the ecommerce industry, AI readiness is becoming a differentiator for organic visibility, making these scores increasingly important for competitive positioning.
Industry Comparison
underarmour.com trails the ecommerce industry average of 57/100 by 15 points, suggesting substantial gains are possible by addressing core AI readiness factors. The global average across all industries is 57/100, which is 15 points higher than underarmour.com's current score.
Peer Comparison
underarmour.com currently trails the peer average of 97/100 by 55 points. Sites like sandiegodealspad.co, mydeals.net, and supplyly.com demonstrate that higher scores are achievable in this category. The top-performing peer is sandiegodealspad.co at 100/100.
Priority Improvements
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How This Score Compares
underarmour.com
42
Grade D
ecommerce Avg
57
15 pts below
Global Avg
57
15 pts below
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Scoring Methodology
How we calculate AI readiness scores across 8 factors
AI Readiness Leaderboard
Top-scoring websites ranked by AI readiness
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